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Digital PR & Outreach Manager - TempcoverUswitch
12 days ago
  • LevelMid Level
  • ProfessionsPublic Relations Manager, Communications Manager, Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

At RVU we combine the close-knit and agile environment of a startup, with the know-how, technology and backing of a well-established company and investors. Our mission is to empower consumers to make confident decisions. With our unique set of brands, including Uswitch, Confused.com, Money.co.uk and Tempcover.com, we have the power to reach millions of consumers and the technology to deliver a world-class online experience for them.
About the role:
We are actively recruiting an experienced Digital PR/ SEO Outreach Manager to support our Temporary insurance vertical, with 3-4 year’s experience. Reporting to the Senior Content Marketing and Outreach Manager, this person will be responsible for executing our internal off-site content strategy, coordinating external agency outreach projects and working within the organisation to deliver market leading content marketing campaigns.
You’ll be involved in the full process of brainstorming, creating, implementing, pitching and analysing creative content campaigns across multiple national brands to aid our SEO by building high quality links. This position requires a creative thinker with strong communication skills who can uncover opportunities to develop and implement effective outreach campaigns and analyse their success. This is a hands-on role, perfect for someone who is always willing to go the extra mile to secure coverage, with creative, bold ideas and gets genuinely excited by placing content and building links.
Above all, you’ll have a huge passion for content marketing and know what it takes to create best in class content that educates, inspires and entertains our audiences (from customers, to publications or niche websites).
You’ll be confident identifying the right link building opportunities, then forging the right relationships to generate high-quality coverage. You’ll have experience pitching campaigns to journalists, but will feel just as comfortable sharing stories and creating content for niche industry websites. You’ll have a good eye for finding new angles for a story and a creative approach to newsjacking, working closely with other teams across our organisation.
What you'll be doing:
  • Manage the day to day execution of our off-site content strategy across multiple RVU brands
  • Line management and mentoring junior team members to develop their skills and expertise
  • Managing roster of external digital PR and content agencies to ensure campaigns run smoothly and KPIs are met
  • Come up with ideas for online resources and innovative content campaigns that are specifically targeted to individual sites, audiences and websites.
  • Leveraging content to gain links/coverage on news publications and niche websites
  • Conduct research to identify appropriate audiences for our brand(s).
  • Create content outlines and specs for the editorial team to communicate content needs.
  • Collaborate with writers, designers, SEO and the wider outreach team to see projects through to completion and ensure campaign success.
  • Lead brainstorms to generate campaign ideas, and other collaborative group work to help the wider outreach team.
  • Pitch content and successfully manage relationships with key strategic partners on highly influential websites in our industries
  • Develop extensive, relevant lists of contacts and nurture those relationships
  • Keep track of campaign success and evaluate results
What you'll bring to the role:
  • A strong understanding of SEO best practices, excellent knowledge of content marketing, link building, and how PR ties into SEO.
  • Strong creative and analytical skills which you can use to create and land results-driven web content campaigns for our market leading brands.
  • Proven track record of delivering coverage and links.
  • List of existing contacts/relationships so you can hit the ground running
  • A positive, communicative personality that instil confidence in others
  • Ability to mentor other junior members and provide feedback in a positive, yet constructive way
  • Confident presenting to peers, agencies and senior stakeholders
  • Ability to take responsibility for decisions made and to learn from outcomes
  • Have solid decision making and relationship building skills
  • Be able to juggle multiple projects at once while executing strong organisational and project management skills
You don’t need to tick off everything on this list - so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us!
Our commitment to you:
At RVU, we are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.
Benefits
We want to give you a great work environment; contribute back to both your personal and professional development; and give you great benefits to make your time at RVU even more enjoyable. Some of these benefits include:
  • A competitive salary and bonus package
  • Employer matching pension up to 7.5%
  • Hybrid working approach of in-office (2 days per week) and working from home, and a “Work from Home” budget to help contribute towards a great work environment at home
  • Excellent maternity, paternity and adoption leave policy, for those key moments in your life
  • 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
  • Up to 30 days per year “working from anywhere”
  • A healthy learning and training budget
  • Electric vehicles scheme
  • In office gym
  • Free breakfast in the office daily
  • Health insurance
  • Free access to the Calm and Peppy app for physical and mental health
  • Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
***As a tech company who strives to get better every day, we use Metaview during the interview processes for note taking purposes, which records and transcribes interviews so we can continuously improve the quality of our interviews and your experience. This has no bearing on the assessment of you as a candidate and you can opt out at any time. Just let us know.

Skills Required

  • Public Relations
  • SEO
  • Analytical Skills

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