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Head of Digital Advertising OperationsUKTV
11:19
  • LevelSenior
  • ProfessionsHead of Digital, Digital Marketing Manager, Digital Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Advertising accounts for two-thirds of UKTV’s revenue. The advertising team works closely with UKTV’s ad sales partner, Channel 4, to maximize advertising revenue across its channel and digital inventory. The advertising team and this role specifically also collaborate with UKTV’s Digital and Commercial teams to identify, drive, and deliver new digital revenue opportunities.
Role Description
The Head of Streaming & Programmatic Capabilities role is a senior position that ensures UKTV maximizes its digital advertising revenue, delivering Video on Demand (VoD) inventory required by Channel 4 and supporting the business as the digital advertising expert.
In this role, you will:
  • Shape and deliver UKTV’s digital (streaming) advertising, programmatic, and FAST channel strategy.
  • Influence and inform senior stakeholder discussions on UKTV’s wider digital commercial strategy as the senior digital advertising voice.
  • Act as a key senior stakeholder in the overall Channel 4 Adsales relationship.
What We Would Like You to Bring to the Role
  • At least 5 years in a senior advertising role.
  • Ad-tech and ad-serving technologies, with comfort in working with technical teams to optimize revenue and deliver new opportunities.
  • Defining Ad tech requirements with Ad tech partners, including Supply-side (SSP) and Demand-side platforms (DSP).
  • Managing platform or partner advertising integrations.
Skills & Personal Qualities:
  • Strong relationship management and communication skills, capable of collaborating with internal and external stakeholders.
  • Confidence in managing senior internal stakeholders and informing high-level discussions.
  • Significant experience in Commercial Streaming operations.
  • Strong analytical skills and experience in leveraging data for advertiser value.
  • Knowledge of data privacy laws and their implications for advertising.
What You Will Get to Work On…Key Outputs and Responsibilities
  • Proactively identify and deliver new methods to drive VoD revenue and emerging advertising opportunities.
  • Ensure UKTV maximizes advertising returns from each platform, using data and technology to leverage new ad formats.
  • Communicate advertising capabilities across different platforms and devices.
  • Collaborate with the Channel 4 Adsales team to support the advertising roadmap.
  • Track and apply industry developments in VoD advertising to UKTV’s benefit.
  • Manage the interface between UKTV Adsales and teams across editorial, marketing, product, and digital delivery.
  • Proactively manage the Channel 4 Adsales team’s technical support team.
  • Troubleshoot and resolve internal and external issues associated with digital ad campaigns.
  • Work with the data team to optimize outcomes from insights, including AI-generated opportunities.
  • Ensure compliance with data privacy laws in collaboration with the Business Legal Affairs (BLA) team.
Additional Skills
  • Operational knowledge of the ALA market is desirable but not essential.
About Us
UKTV has been a leader in branded television for over 25 years, with popular brands like Dave, Gold, W, Drama, Alibi, Eden, and Yesterday. UKTV is part of BBC Studios, producing quality, innovative programming across multiple platforms and committed to working with established and emerging talent.
Our Purpose: We’re here to create TV with personality.
Our Mission: To become the UK’s most successful non-PSB network and the place fans turn to for their favourite genres.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW.  Channel & content availability varies by platform.  UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.
UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.

Skills Required

  • Advertising
  • Analytical Skills
  • Relationship Management

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