15 days ago
- LevelJunior
- ProfessionsMarketing Manager, Marketer, Digital Marketer
- TypeFull Time
- LocationLondon, United Kingdom
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Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Junior International Marketing Manager
A little bit about our team:
International Marketing is one of the company’s most dynamic departments, we work with all the domestic artists across the WMUK frontline labels (Atlantic Records UK, Warner Records Parlophone Music Group and Rhino) to market, promote and grow their artists on an international level.
Your role:
You will be joining this ambitious department as a core member of the team and should be a self-starter who has a strong passion for music, with a can-do outlook who feels at home in a fast-paced working environment! You will be responsible for your own roster of artists and so should have experience in managing marketing campaigns domestically or internationally with knowledge of marketing strategy, digital marketing, DSPs, commercial, promo, touring and audience building.
Reporting to the VP, International Marketing; we are looking for a forward-thinking music professional with a can-do outlook who feels at home in a fast-paced working environment.
Here you’ll get to:
- Be responsible for the strategic direction, planning, implementation and management of a roster of Warner Music UK artist campaigns internationally to deliver on commercial success as awell as audience growth and relationships between the artists and the global network of Warner Music
- Execute large scale, high impact global marketing and artist campaigns across both digital and physical releases of music for a roster of UK artists both developing and established and turning them into global superstars.
- Proactively seek out innovative ways to continually improve and develop your marketing campaigns and create opportunities for your roster of artists
- Represent and champion the needs of international territories in the best interests of the overall project, proactively supporting marketing teams to achieve best possible set-up scenarios for priority releases.
- Manage marketing budgets approved by head of department, monitor sales, streaming’s and activity on each project to ensure targets are being met.
- Ensure maximum impact and results from promotional, streaming and sales activity against marketing spend and budgets.
- Collect and review international marketing and promotion plans to create impactful global and local marketing plans
- Creative input for international online marketing. Ensure that all on and off-line marketing / promotion is integrated.
- Support Global A&R teams in identifying and securing appropriate collaborations / features
- Report and analyse results on all promotional and local marketing activity to senior management, artist management and Warner Music UK team.
About you:
- Experience managing artist marketing campaigns either domestically or internationally
- Strong connection with musical trends and identifying opportunities.
- Sound knowledge of planning and executing impactful global marketing campaigns, regardless of allocated budgets
- Clear understanding of the International Music market, media, digital marketing and retail
- Strong data proficiency and ability to interpret data to make strategic recommendations
- Ability to build strong relationships with artists, artist managers, A&Rs, independent labels, tour agents etc.
- Experience running promotional activity including organising schedules, arranging logistics and managing budgets.
- Knowledge of the global touring landscape and how to effectively promote recorded repetorie alongside an artists live activity.
- Strong interpersonal skills and ability to communicate clearly and effectively
- Articulate with excellent copy writing skills
- A hardworking and innovative thinker whose able to multitask across multiple projects and work under pressure within a team environment
- Strong organizational skills with ability to work on multiple projects
- Able to travel globally where required for promo or meetings
About us:
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
Skills Required
- Marketing Campaigns
- Copywriting
- Interpersonal Skills
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