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Marketing Campaigns ManagerBookMachine
21 days ago
  • LevelMid Level
  • ProfessionsMarketer, Marketing Analyst, Marketing Manager, Marketing Strategist, Digital Marketer
  • TypeFull Time
  • LocationRemote

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Description

About BookMachine

We are a growing digital agency that provides stand-out digital marketing for the publishing and educational sectors.

Our dedicated, expert team provides clients with digital and social media marketing, project management, product management, event management and programming. We also build our own in-house projects including BookMachine Campus, our publishing community.

We are a proudly remote-first company, with a London hub based in the heart of Greenwich Peninsula’s Design District. Our mission is to use the tools and potential of digital marketing to promote the value of reading, education and publishing worldwide, while putting people and planet first.

Everyone we work with is passionate about publishing and education and works together to deliver great content, events and campaigns for our clients.

About the Role

BookMachine is looking for a skilled and data-driven Marketing Campaigns Manager with extensive experience in Google Analytics 4 (GA4), Google Ads and SEO to join our team. The ideal candidate will have a strong background in digital marketing, excellent copywriting skills, attention to detail and a proven ability to create and execute effective marketing campaigns.

Key responsibilities:

  • Client Collaboration: Partner with clients to understand their goals and align marketing strategies to meet them.
  • Campaign Execution: Run hands-on marketing campaigns across various platforms, including Google Ads.
  • Data-Driven Analysis: Generate detailed reports and provide analysis on marketing performance, using GA4 and other tools.
  • Copywriting: Write clear, engaging ad copy and marketing content, with an up-to-date understanding of SEO.
  • Client Meetings: Lead and facilitate client meetings, keeping them informed and engaged.
  • Cross-Functional Collaboration: Work closely with designers, video producers, and other specialists to create cohesive and visually appealing campaigns.
  • Sales Support: Collaborate with sales to develop compelling client proposals.
We’re looking for:

  • Extensive Digital Marketing Experience: Previous experience in a digital marketing role, ideally with recent qualifications in marketing.
  • Proficiency in GA4 and SEO: A strong command of GA4 and a current understanding of SEO best practices. You have conducted comprehensive SEO audits of websites.
  • Exceptional Copywriting Skills: Confidence and skill in crafting effective, high-quality content.
  • Proven  Expertise: A track record of planning, auditing and managing campaigns that deliver results.
  • Email Marketing Experience: Skilled in developing and executing successful email campaigns and newsletters.
  • Comprehensive Marketing Knowledge: Solid grasp of digital marketing concepts, strategies, and best practices.
  • Attention to Detail: Meticulous approach to all aspects of work, from copy to campaign management.
  • Client and Team Responsiveness: Quick to respond and adapt to client and team needs.
  • Project Management and Prioritisation Skills: Strong organisational skills to manage multiple concurrent projects and prioritise effectively in a fast-paced environment.
  • Growth Mindset: A commitment to continuous improvement, development, and learning.
  • Right to Work in the UK: You must have legal authorisation to live and work in the UK.

Working for BookMachine

Benefits and Provisions:

The role is advertised as full time but we are open to part time hours. We also provide flexibility for the team to fit in appointments and caring duties around their working hours.

At BookMachine we are committed to equal pay and opportunities by promoting equal opportunities and diversity throughout the Company. We promote a family-friendly work environment and also aim to provide a safe and healthy workplace which promotes wellness. We practise a people-centric approach by promoting a collaborative and social workplace and we celebrate entrepreneurship and innovation.

You can expect from us, at a minimum:


  • £34,000 – £38,000 per annum (depending on experience)

  • 25 days holiday per year and bank holidays
  • After 1 year of service, up to 2 additional days holiday per year to staff who travel on holiday by train, coach or boat instead of flying (as part of our contribution to lower-carbon emissions)
  • Remote-first (though you are welcome to work from our London Hub) with necessary equipment provided
  • An annual training budget (£500) to help you develop your skills at work, in addition to access to all BookMachine courses
  • Two fully-funded annual away days with a social event
  • Employee Assistance Programme (includes access to a 24-hour helpline and app providing support for life issues and problems)
  • Contributory pension scheme
  • Annual bonus scheme
  • Enhanced parental leave provision

Deadline for applications: Friday 22nd November 2024
To apply for this role, please send a covering email and CV (as a PDF) addressed to Suzanne Kavanagh.

Skills Required

  • SEO Campaigns
  • SEO Content
  • SEO Copywriting
  • SEO
  • SEO Optimisation
  • Google Analytics
  • Google Adwords
  • Paid Search
  • Paid Social
  • Paid Media

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