Yesterday
- LevelJunior
- ProfessionsMarketer, Social Media Manager, Marketing Executive, Digital Marketer, Copywriter
- TypePart Time
- LocationRemote
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Description
Do you love mindfulness and want to work for a purpose-driven charity?
Are you a budding marketer with a drive to grow your skills in a reputable wellness organisation?
As our Marketing Coordinator, you will play a crucial role in helping to drive our organisational goals of reaching more people in need, while manging and nuturing our thriving international mindfunless community.
YOUR ROLE
Working within a small team, you will directly contribute towards our mission of helping more people to access mindfulness. In addition to collaborating with your team, you will also take the lead on projects, leveraging your expertise to guide decision-making and problem-solving. This will provide you with the context to exercise and develop core marketing skills, contributing significantly to your professional development as you grow within your role at Breathworks.
Role Responsibilities
In this varied and stimulating role, you will have five core areas of responsibility, plus any additional support required to ensure the marketing department continues to run smoothly.
1. Content Creation: as a Marketing Coordinator, you will bring the Breathworks approach to life through engaging visuals, videos, & marketing materials. This will include:
- Creating graphics and video content for social media.
- Generating lead magnets to grow our mailing list.
- Communicating impact through case studies.
- Designing print & digital marketing materials.
- Ensuring internal assets align with brand style.
- Supporting in the delivery of organisation-wide fundraising campaigns by
- Creating and managing content across digital platforms.
2. Community Development: you will help to manage the Community of Practice, our free online platform and e-learning hub with 8,000+ members.
- Creating engaging content to drive activity and boost event bookings.
- Finding innovative ways to increase member activity and event attendance.
- Overseeing and communicating our programme of free events.
- Being a friendly face for Breathworks, responding to or sign-posting queries.
- Working closely with the Head of Marketing to improve user experience.
- Managing our monthly donation scheme to reach our annual fundraising targets.
- Moderating the platform to keep it safe, fun and positive.
3. Social Media Management: a significant part of the role includes widening our reach through social media. Key responsibilities include:
- Creating and scheduling regular content for Instagram, Facebook and LinkedIn including carousels, single images, stories & reels. You may also explore other platforms that would support our marketing objectives.
- Analysing and reporting insights, using this data to drive content strategy.
- Optimising all social media profiles for maximum reach, engagement & conversions.
- Developing strategic partnerships with relevant accounts through footprinting
- and collaborations.
- Responding to comments, posts and direct messages.
- Monitoring trends through social listening to ensure our content remains
- relevant to our target audience.
- Analysing insights and optimising profiles for reach.
4. Website & SEO:
- Writing and publishing engaging blogs to share our stories and boost SEO.
- Preparing copy and visuals for event listing and other website pages.
- Ensuring website content is accurate and well maintained.
5. Email Marketing:
- Supporting email marketing, including producing our monthly What’s On Guide.
- Updating mailing lists and segmenting audiences to keep communications relevant and engaging.
Additional Support:
- Supporting in the delivery of organisation-wide fundraising campaigns by creating and managing content across digital platforms.
- Analyse and report on insights and data to drive strategy and meet marketing objectives.
- Attending team meetings and contributing to marketing discussions and strategy planning, adapting to market trends, opportunities and challenges.
- Representing Breathworks at in-person events, such as conferences and talks.
WHY WORK WITH US?
At Breathworks, we offer a unique opportunity to grow, learn, and make a tangible impact. In a smaller, close-knit team like ours, you’ll have the chance to be involved in a wide range of projects and take on more responsibility than you might in larger organisations. This means you’ll develop your skills quickly and see the real impact of your work in supporting people living with pain, stress, and illness.
If you’re passionate about conscious marketing and using your skills to make a meaningful difference, this is the role for you. You’ll gain broad experience across marketing and communications, from strategy to execution, all while being part of a supportive, compassionate environment that values personal and professional growth.
ABOUT BREATHRWORKS
We are a global charity, based in Manchester, who give people living with pain, stress, and illness the tools to lead more fulfilling lives. Our story began 23 years ago, when Vidyamala Burch OBE (best selling author, speaker & disability advocate) launched the first ever mindfulness-based pain management programme, which has since transformed over 100,000 lives worldwide.
If you have any questions about the role, working arrangements or are unsure whether you meet the person specification, please do get in touch. If this vacancy excites you - don’t rule yourself out - it may still be worth applying.
Skills Required
- Communicating Ideas
- Copywriting
- Creative Approach
- Visual Communication
- Marketing
- Social Media
- Community Building
- Time Management
- Attentive