Founded in 1993, BTL has grown to become one of the world’s leading medical and aesthetic equipment manufacturers. With 500+ engineers and 3,000+ employees in over 80 countries, BTL offers advanced non-invasive solutions for body-shaping, skin-tightening, and other medical aesthetic treatments, including women’s intimate health and wellness.
Our innovative product portfolio includes the globally recognised EMSCULPT NEO®, EMFACE®, EXION™, EMSELLA®, and our proprietary HIFEM® and HIFES™ technologies.As we continue our rapid growth and expansion within the UK, we are looking for talented, dynamic individuals to join our forward-thinking team. We are currently seeking an enthusiastic Marketing Specialist to support our marketing efforts, reporting directly to the Head of Marketing, UK.
Manage the distribution of inbound leads through our CRM platform, ensuring timely communication with the sales team.
Execute the digital communications calendar, ensuring key updates, events, and new product launches are effectively communicated to audiences via email, social and whatsapp channels.
Spearhead creation of local social media content using Canva, create content briefs for shoots and capture video content when required, guided by the Senior Marketing Specialist.
Collaborate with internal departments to gather content and timeline for inclusion in digital communication, ensuring expectations are met and the calendar remains optimised.
Ensure digital marketing content aligns with BTL’s brand guidelines, maintaining consistency in messaging and visual presentation.
Implement a robust proofreading process to ensure accuracy across all communications.
Regular tracking and analysis of marketing campaign performance and propose new ideas to enhance marketing efforts and support sales objectives.
Prepare and present monthly marketing reports on owned projects for senior management.