Description

ABOUT TIDE
At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
ABOUT THE TEAM
The PR and Communications team drives Tide’s brand awareness, trust, and reputation, supporting key business goals through impactful storytelling. We handle media announcements, marketing content, member updates, and leadership communications, leveraging a multi-channel approach across digital and physical platforms.
ABOUT THE ROLE
As the PR & Communications Lead for the UK, you will play a pivotal role in supporting Tide’s UK operations by amplifying our impact and solidifying our position as the No. 1 business platform in the UK, currently holding more than 11% market share. This is an opportunity to showcase your expertise in public relations and communications, leveraging your media relationships, crafting compelling narratives, and driving multi-channel campaigns that align with Tide’s business objectives.
As PR & Communications Lead you will
Enhance Tide’s Reputation: Build and sustain Tide’s reputation as the leading business platform in the UK through strategic PR and communications initiatives.
Media & Stakeholder Engagement: Maintain and expand relationships with UK media, industry opinion leaders, and other key stakeholders. Stay ahead of shifting trends and opportunities within the UK media landscape.
Content Creation: Draft high-quality press releases, articles, commentary, social media posts, and other PR materials in clear, accessible language.
Multi-Channel Campaigns: Collaborate with internal and external stakeholders to design and execute engaging, UK-focused multi-channel campaigns that elevate our share of voice and support team objectives.
News & Research: Identify news angles and stories by conducting thorough research across a wide range of internal and external sources.
Executive Visibility: Secure and manage speaking opportunities for Tide’s executives, ensuring their visibility is maximised across traditional and social media channels.
Collaborative PR Strategy: Work with Tide’s PR team across multiple markets, as well as Product, Marketing, Member Engagement, Legal, Risk & Compliance, and other teams, to align efforts and share best practices.
Operational Excellence: Support the Head of PR & Communications in enabling a seamless UK PR & Communications operation, including preparing detailed monthly reports and staying updated on reporting trends.
Team Leadership: Manage and mentor junior team members, leading in-house training sessions to upskill the team.
Best Practices Development: Create and promote PR & Communications guidelines, ensuring alignment across the organisation through documentation and presentations.
WHAT WE ARE LOOKING FOR
Experience: Minimum 10 years of PR & Communications experience, ideally within financial services, PR agencies, or fast-growing companies.
Media Relationships: Established relationships with UK media, combined with a knack for nurturing new connections.
Industry Awareness: Knowledge of trends and key players, including the FCA, UK Finance, Innovate Finance, Labour policy, and others.
Storytelling Expertise: Proven ability to identify and secure impactful media coverage by crafting compelling, accessible stories.
Proactive Mindset: A self-starter with a solutions-oriented approach who thrives in a fast-paced, high-growth environment.
Adaptability: Comfort with ambiguity, change, and matrixed environments, demonstrating resilience and problem-solving skills.
Strategic Planning: Strong organisational and planning abilities, with experience coordinating people, information, and relationships to deliver strategic outcomes.
Technical Proficiency: Confidence in simplifying technical data and complex concepts for diverse audiences.
Mission Alignment: Genuine enthusiasm for Tide’s mission to help small businesses save time and money.
Communication Skills: Native-level fluency in written and spoken English, with a flair for crafting impactful messages.
International Outlook: An international mindset and experience working across markets are highly advantageous.
WHAT YOU’LL GET IN RETURN
Flexible working options
Share options
Group Life Insurance
Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
25 days holiday with the ability to buy extra days
3 days for L&D or volunteering time off per year
We invest in your development with a £1,000 professional L&D budget per year
Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
Spacious brand-new office near Old Street with an all-day snacks bar
Enhanced family-friendly leave
Sabbatical leave
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Skills Required

Public Relations
Strategic Planning
Media Relations
People who have worked with Tide

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Hayley Sigrist
- Marketing Manager
- News UK, Tide