14 days ago
- LevelMid Level
- ProfessionsSocial Media Manager
- TypeFull Time
- LocationLondon, United Kingdom
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Description
ABOUT FABLE AND MANE
Fable and Mane is an innovative, dynamic and modern hair care brand. It is inspired by ancient Indian beauty secrets and uses performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora. Having recently launched in Cult Beauty, Nykaa, Selfridges and with many new products in the pipeline, we are looking to grow our family.
What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success.
Join us on this exciting path as we continue to expand and make our mark in the beauty industry.
ABOUT THE ROLE
The Social Media manager is one of the most exciting and rewarding positions within the brand. We’re looking for a Social Media guru who views social media holistically with the know-how of different channels, tools and platforms to recruit new consumers, build a community, bring visual excitement, grow our following and overall Brand engagement. This position provides tremendous opportunities for the right candidate: to capture the energy and rapid pace of a fun, hardworking and fast-growing start-up, while being responsible for a sizeable and growing part of our global footprint.
RESPONSIBILITIES
- Based on the Brand activity and under the Marketing Manager’s supervision, create, propose innovative social media strategies and calendar that target global audiences across various social media channels (Instagram, TikTok, YouTube, Facebook, etc.) and are in line with brand values.
- Spearhead unique and meaningful social campaigns that not only help to drive engagement and reach, but also effectively build an emotional connection to the audience through strong storytelling.
- Edit as needed video content supplied by the Studio team in line with our brand social tone of voice and industry trends, using in-app tools.
- Be at the forefront of the latest market trends by monitoring online conversations, competitors, what’s trending on social, in celebrity culture, society, in beauty and making strategic suggestions from this for the brand.
- Work within a variety of social media management tools and content management systems for creating and publishing content across our platforms.
- Develop frameworks and build reports to monitor post-performance and social campaigns.
THE IDEAL CANDIDATE
Key Skills and Experience:
- A sharp creative eye for imagery and aesthetics, with the ability to enhance and build on existing brand visuals and tone.
- Excellent written and verbal communication abilities, crucial for engaging audiences and effectively conveying brand messaging across platforms.
- A minimum of 3 years' experience as a Social Media Manager, ideally within the beauty industry or a D2C startup, with a proven track record of managing and growing social channels.
- Active and knowledgeable on at least three major social media platforms, with a deep understanding of their dynamics and trends.
- Experience developing, implementing, and optimising social media strategies that drive engagement and growth.
- Hands-on experience with digital design, including editing videos in-app, creating animated GIFs, and producing visually appealing content.
- Strong organisational skills with a keen eye for detail, capable of managing multiple projects simultaneously and prioritising tasks effectively.
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While we’re aware of the great talent out there, accross all industries, to ensure we find the best fit for this role, we’ll be giving preference to candidates with experience in the hair & beauty or fashion industries.
Skills Required
- Social Media Management
- Social Marketing
- Adobe Photoshop
- Adobe Premiere Pro
- Copywriting Skills
- Photography