BEL REBEL

Bel Rebel was born in the heart of a rebel city, created by a rebel spirit, and supported by a rebel team. Inspired by the bold, unapologetic energy of London, we craft scents that are as daring and unique as the city itself. Sustainability is at the core of our brand, using upcycled materials for our packaging and balancing organic and synthetic ingredients to offset resource use. Launched during the pandemic, Bel Rebel defied the odds, growing into a fearless brand that celebrates creativity, individuality, and the beauty of breaking norms. From our 69ml bespoke bottles to our gourmand scents, our ethos is about shattering boundaries and amplifying personality. Everything we do reflects our commitment to making a personal impact on our audience—beauty, subverted with purpose.