Camilla Arthur Casting draws from an extensive database of unique talent to cast Commercials, Editorials, Advertising Campaigns, Music Videos + Films During the casting of the iconic CK One campaign in the mid 90's, Camilla masterminded the concept of casting non-represented talent instead of 'models'. Harnessing the raw energy and authentic style of the edg and cool crowd, literally from the street, Camilla has become one of the most influential and respected directors. Having coined the phrase 'street casting', Camilla is renowned for her ability to create her clients vision, tirelessly finding new talent from the most unexpected sources, providing unique talent, streetcast in the UK, USA and Europe for fashion, music, stills photography and film.
Sainsbury’s clothing line Tu unveiled a bold, busty lingerie campaign that encourages women to embrace their breasts just as they are, instead of showing them through the male gaze. Created by Portas, the ‘All Boobs Welcome’ campaign is part of Tu’s wider ‘Be You’ initiative. Camilla Arthur cast this this commercial to show a host of real, diverse women wearing in only their bras describe what they call their boobs.