Cou Cou Intimates

Cou Cou is a female founded, purpose-driven, impact brand, redefining daily underwear for a new generation of women by bridging the gap between our lingerie and underwear drawer. Our mission is to reclaim the narrative of our intimates and celebrate our embodied female experience, everyday. With a multi-pack focus, omnichannel distribution strategy, customer-centric development and unapologetically value-based & community driven brand, we intend to become the go-to option for women’s premium, daily intimate essentials. Our Core Collection of seasonless, classic styles, redefined dismantle the dichotomy between fast-fashion granny pants and stuffy, lace lingerie -- which, for too long, have implied that for women, comfort and beauty are mutually exclusive. Our elevated, intimate essentials (sustainably made with 100% GOTS Organic Cotton) pave an entirely new category of underwear: One that no longer requires us, as women, to compromise comfort for confidence, design or sustainability.