Every Second Counts

Launched in January 2014, founded by fashion director, stylist and fitness fanatic, Sally Dixon. Every Second Counts is a luxury British activewear brand that merges the boundaries of sportswear, leisurewear and ready-to-wear. Offering stylish, comfortable and performance engaged pieces that are manufactured in Portugal using only the highest quality technical fabrics that provide quick-drying, anti-bacterial, odour control and sweat-wicking properties. Every Second Counts is designed with both the first time gym goer and the fitness fanatic in mind. We all know the seconds count… whether you’re measuring your split times for a half marathon or rushing to pilates before picking the kids up from school… Every Second Counts. Designed to take you from the gym / running / pilates / yoga / spin class to daily life in a second, the collection works with your wardrobe not against it, letting you fulfill every moment.