Grass Roots Media is a production company run by Nellie McQuinn and Nick Hatton Jones, formed in 2005. The company creates online content for various worldwide clients and produces over 350 videos per month. These videos form over 35 channels, which have combined viewing figures in excess of 1,700,000,000 views. (yes, that's right, that's 1.7 BILLION) In addition to this widely received online content, Grass Roots Media have made drama for film and television. Their productions have been commissioned and screened by the BBC, as well as being screened at film festivals worldwide to international acclaim. The London Affair launched online to over 2,000,000 viewers and is currently in development with Icon as a feature film. In addition to The London Affair, Grass Roots Media is currently developing A Life’s Debt (feature film) with Grass Roots Media and Icon as well as television productions The Spring Tide (LGBT TV drama), Baking Bright (lifestyle & baking TV series), Resting and Brain Jail (comedy sitcom TV series) and #LondonLove (romantic comedy TV series).