HOLSM A combination of family names HOL(mes) + SM(ith) pronounced wholesome Based in Newcastle upon Tyne, producing made to order jackets. More Choice. Less Waste HOLSM uses surplus and stock fabrics where the customer collaborates in the design and development process to produce an individual lifelong piece. Like many traditional trades, the appreciation of craft is being lost as result of modern convenience and mass consumption. By having a more agile and personalised service and product, HOLSM has the following aims: Low impact Minimal waste High Quality No Excess inventory