About It’s A Monthly Thing Limited It’s A Monthly Thing Limited consists of a portfolio of consumer brands including subscription and traditional FMCG product. Founded in 2014 we are focused on changing the agenda around menstruation and ensuring that women are empowered, educated and have a convenient solution for their needs during their period. Through our betty brand we have a highly lauded educational solution for schools, helping young people as they begin their journey into adulthood. The betty brand also includes our own range of sanitary products designed specifically for the teenage market. Both betty and her big sister brand, Pink Parcel, are also available as monthly subscriptions where our consumers have the convenience of their sanitary products being delivered directly to their door alongside a range of goodies that will surprise and delight them each month.