Julia Miceli Pitta is an Argentine graphic designer based between Buenos Aires and London. Her practice is always under construction. It sits in between conceptual thinking and exploration, with an unorthodox flavour. She specializes in visual identity, editorial design and creative direction. She studied at the University of Buenos Aires, where she also taught Design as a teaching professor. Her aim is to encourage students to think critically, develop their own voice and experiment fearlessly. Her practice is not attached to any particular style. She thinks each project as an adventure that opens a question, without recurring to any well-worn paths to diminish risks. Indeed, she embraces the possibility to break down the boundaries of graphic design and build an original language, questioning things instead of being certain of them. Working primarily for clients in the world of culture, she understands her exercise as a design laboratory. For her, to learn and understand rules is essential, but daring to break them is equally important. In 2018, when she was working as a lead designer at ORO Publishers, she traveled to the foremost printing industry in China (Artron Art Center) in order to be in charge of the printing production of several projects (Prepress/Press/Postpress). Her work has been recognized all over the world. She had the honor of being part of multiple exhibitions, publications and contests. Moreover, in 2019 Julia won first place in two different categories in The Biennale of Design in Argentina and in 2021 she was selected to participate in the “XIIIth Florence Biennale” in Florence with diverse projects.