The concept store where maximalism reigns supreme.

London, United Kingdom


Existing both online and in Central London’s Marylebone, KOIBIRD is a retail destination with a difference. Founded by seasoned traveller and entrepreneur Belma Gaudio (who also serves as creative director), we aim to make shopping an opportunity for adventure rather than a chore. From exercise to the Eastern Bloc, each season is curated around a theme inspired by the greater world with the store interior always being reinvented to reflect it perfectly. This season we are, quite literally, bringing the drama, with a buy based around outfits for showing up and showing off in at any given moment. Alongside resort and ski wear, we also celebrate an ever-evolving range of ready-to-wear brands, exclusive homeware and niche wellness products – all sold with the intention of making life more interesting. We are proudly an exotic skin and fur-free business. Welcome to the concept store where maximalism reigns supreme – but never takes itself too seriously.

People who have worked with Koibird