Persona Collective brings together community members and creative practitioners to devise and perform site-specific, immersive theatre. We aim to directly involve the community in the art-making process and live events. Persona is a vehicle to create an accessible platform for community-led arts education and creation. “We bridge communities and take art, design and performance out of their traditional ghettos. We create and stage extraordinary events in unexpected places layered with cultural heritage but at risk of slipping from living memory” To each production we invite a team of artists, designers and creative directors from the fields of film, music, dance, architecture, design, theatre and education; creating a space for experimentation and innovation through cross-disciplinary, collaborative working. Persona sprang from the arts community in Manor House, North London, and was founded by Rocio Ayllón and established as a community interest company in 2017.