The Division designs products. We work closely with companies adding value to their brands. Based in London, we have a decade of Silicon Valley experience and are the experts on Japan. Since founding in 2003 we have built an international reputation while working with the biggest brands and energetic start-ups. We are developing your brand not ours, so we don’t have a formulaic process or style, but use over 20 years of experience and the principle that 'design is about removing not adding' to tailor our process to fit your goal.