Retail and Consumer Sector Specialist



TrueStart is unique – we invest solely in retail and consumer startups and offer an exclusive support network to give entrepreneurs the best chance of success. We work closely with you to fuel your acceleration. We’re actually part of the True Capital group – a specialist investment fund focused on helping larger retailers and brands to grow – basically putting expertise and cash (£5m and upwards) into amazing retail and consumer companies, with four disruptive ecommerce deals already in the portfolio. So far, TrueStart has invested in a range of retail and consumer companies, including ecommerce and fashtech businesses, web and in-store analytics businesses, a social media platform, food and beverage innovators, and a fashion and wearable tech leader.

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Ali Shah

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