We work with organisations of all shapes and sizes, from world-beating arts organisations and multinational companies including BBC, Barbican Centre and Ofcom to exciting tech start-ups. Our strategies address their specific business needs so they can thrive in the digital world. The following core tenets guide everything we do: Transparent. We do all the work ourselves. We believe this is what our clients are paying for and rightly expect. We don’t spread ourselves too thin or use junior team members. We bring in other team members only when we need specialist help and then draw on our extensive network of contacts. Collaborative. We work in partnership with our clients ensuring that they always own the strategy we produce. Quality obsessed. We do what’s right for our clients as defined by them, checking constantly against their requirements and communicating throughout. Experienced. We have, to be blunt, been around. We’ve held senior management positions in both large and small organisations and have worked at the highest levels inside our client organisations as independent consultants. Authentic. We are self-confessed geeks – technology geeks and culture geeks. As audience members and practitioners we attend, take part in, think about and write about cultural activity constantly, and are obsessed with the points where technology touches culture and society. Realistic. We know from many years’ experience that the purest strategy in the world can be a hostage to fortune; our strategic thinking is always underpinned with consideration for logistics, budget, resources… and, most importantly, the people who have to put a strategy in place. International. We’ve lived and worked extensively overseas. We think in international terms and believe that when our clients think internationally they expand both their thinking and, of course, their audience base or market.