Who are we? Ukie, pronounced you-key, (UK Interactive Entertainment) is the only trade body for the UK's games and wider interactive entertainment industry. We are a not-for-profit and are passionate about games, games businesses and their place in the world. Everything we do helps to support, grow and promote our members' businesses and the wider UK games and interactive entertainment industry by making sure we have the right economic, cultural, political and social environment needed for businesses to thrive. What do we do? Whatever the size of your company, if you join the Ukie network you are part of a collective voice for the games industry. You can get practical support, advice, guidance, introductions and discounts on services as well as key events when you join Ukie. You will benefit from our positive campaigns for the good of the industry and you will be part of a wider, inclusive, powerful industry voice on key issues that really do matter.