We are an award winning charity that delivers enterprise and employability training. Our enterprise training program, Urban MBA is designed to reach young adults who are what is described as NEETs (Not in Education, Employment or Training). They need a new way of communicating to absorb lessons. Urban MBA uses language and communication tools to which they can relate and understand. The programme designer, Kofi Oppong developed his training methodology over many years of training and managing young employees in organisations such as Nike and social enterprises. He learnt that illustrating points using cultural references and metaphors relevant to young disengaged adults meant that they ‘got it’. For example, we use sport, music and fashion to demonstrate relatively boring subjects such as finance and accounts in a way that can be understood and is relevant. We are seen as a University for Street Entrepreneurs!