wabi-sabi lab

Strategic foresight for the internet age



We are a not-obvious strategic foresight co. exploring the imperfect future. We help brands, companies and people identify, develop and accelerate opportunities in the intersection of new media and internet culture to build better futures, together. Services: Futures research, concept development, internet culture strategy, inspiration talks, workshops and sessions. Past clients: Birdog, Absolut Vodka, MINI, Heineken, Bliep, Red Bull, 15/30 Research, Trendwolves, LOWE Counsel, Talk Inc, DIAGEO, Natura, PSFK.





  • 1x2 offers to share was selected as the winner of PSFK's Future of Mobile Tagging concepts for UNICEF competition aims to change the world of consumption, using mobile innovation to educate people in their daily buying experience by opening their minds to realities.__In a global collaboration between trends research consultancy PSFK LLC, the U.S. Fund for UNICEF and Microsoft Tag, WABI-SABI Inspiration Lab was selected as the winner of a creative contest to help solve fundraising challenges to benefit the U.S. Fund for UNICEF.__ http://www.psfk.com/2011/03/1x2-app-enables-matching-donation-to-a-child-in-need.html