Woolly Minded is a one-woman mission to produce genuinely sustainable knitwear that is ethically and transparently produced: from sheep to jumper. Each piece is designed and handmade from start to finish by Heather Firby in her tiny studio in Exeter, Devon. Heather graduated from Chelsea College of Arts in 2015 where she studied BA (Hons) Textile Design, specialising in Knitwear Design. Inspired by nature, Heather’s designs aim to be fresh and contemporary whilst maintaining a strong focus on craftsmanship and functionality. Landscapes are illustrated through colour and knitting techniques that when you look twice can be interpreted as lines of trees or muddy tracks in fields. Only high quality, responsibly-sourced wool and alpaca are used: mostly sourced from farms across Devon, and all spun in the UK.