1 Week to London Design Biennale 2021 Ghana Fundraising Launch
For those who may be unfamiliar, an art director can mean slightly different things, depending on the context and field that they are working within. But for a high profile and globally significant event, such as the London Design Biennale, the role of an art director is to inspire and guide the vision of the overall exhibition. Es Devlin, is the Artistic Director for the London Design Biennale 2021. She has chosen Resonance as its theme. We will be representing Ghana, one of 50 participants in the exhibition, in response to this theme.
The exhibition is set to take place at the prestigious Somerset House, in June 2021. In setting the brief, she explained;
"We live in an age of hyper resonance, the consequences of which are both exhilarating and devastating. Everything we design and everything we produce resonates…
[Design] can positively alter behaviours and transform societies. Attitudes can evolve and lives can be improved when new ideas resonate and are adopted by extended communities...
Designers, thinkers, artists and makers have the power to influence and amaze their audiences into profound shifts of perspective, using the mass networks available to them to resonate ideas and practices to help build a more sustainable future...
We also face the intractable dilemma that we often find ourselves using resources to talk about the overconsumption of resources. Let’s face this challenge head on and commit to a sustainable legacy for each new work created for London Design Biennale.”
The Ghana pavilion, titled Amplify, is the conversation between Ghana and two of its former colonial masters, Britain and Denmark, over four centuries. A site-specific concept; the architecture and 450-year history of Somerset House provide the perfect foil for the project. Amplify is an exploration of what might have been, had the relationship between Ghana and its former colonisers been fair and mutually beneficial, contrasted with the reality of pillage and exploitation.
As we embark on this exciting adventure, we hope to count on your support through this journey, via; the foundries of the Asante region in Ghana, culminating in the exhibition at Somerset House in London, June 2021.
This project cannot be realised without your financial support. We invite you to be part of the collective effort to achieve this.
We ask for those interested in pledging their support for the project to please let us know ahead of the campaign start and we will send you more details.
Please email us:
With all that is going on in the world, the participation of people not often allowed a voice, to represent the continent of Africa, at the London Design Biennale 2021 could not be more significant and timely.
We hope for your support to get us there.
Counting down to Monday 21 September 2020