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140 THANKS + Virgin Media

  • Chiara Trecchi
  • Roseanna Burns
  • Marc Evans
  • Adam Rolfe
  • Sophie Amphlett

Rather than beg stars for an interview to create content, we turned the tables. Just as they started talking, we cut them off. Speech recognition technology counted the characters as they spoke. This cued a clapperboard intervention at just the right moment: exactly at 140 characters.

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