Faribault Mill
In a time when heritage can feel contrived, Faribault is as authentic a brand in that department as you'll find. Doing things the old fashioned way out of habit rather than because of trend, the mill is a staple of a small northern Minnesota community that has rich history that reaches far beyond the borders of Faribault proper.
Where they were rich in stories and quality goods they were lacking in the methods and vision to tell them. I was tasked with bringing these sharing these stories through marketing, social and small web improvements while helping to art direct and style their first catalog shoot and implement the second.