Lottie is your basic creative which means she’s anything but basic and hardly define-able. Jack of all trades and masterful with plenty more than one, she loves to learn on her feet which is probably how she ended up in Croatia. If it’s a visually stimulating task, budget be damned, she’ll go the world, around the moon or just down to the basement to make the right kind of magic happen.
Projects
- ItBedSleep Number Bed A name, a descriptor, an invitation and a concept, all in one. It bed is truly a bed made for any and all because both sides of the bed are totally adjustable, trackable and highly divisible with liberty and comfort for all. We’re all about genuinely helping many different people, sleep differently, but together. That’s a unique proposition no other bed in a box can own. With a bed that doesn’t discriminate you can’t go wrong.
- Good Design Is Good.Blu Dot Good design should be able to be had by all. Founded upon the fundamental principals of design, form follows function, Blu Dot is the quirky, Midwest spawned, internationally acclaimed brainchild of a design school trio that decided to put their heads together and make modern mainstream. Creds E-commerce photography, re-touching, marketing management, catalogue art direction assistance and social media/video creation. Photography: Dan Monick
- 150 Years YoungFaribault Mill In a time when heritage can feel contrived, Faribault is as authentic a brand in that department as you'll find. Doing things the old fashioned way out of habit rather than because of trend, the mill is a staple of a small northern Minnesota community that has rich history that reaches far beyond the borders of Faribault proper. Where they were rich in stories and quality goods they were lacking in the methods and vision to tell them. I was tasked with bringing these sharing these stories through marketing, social and small web improvements while helping to art direct and style their first catalog shoot and implement the second.
- Easy As iSofaRooms To Go It's as easy as 1, 2, 3... we've all heard that before! How to envision a three step selection process for the often thought to be complicated task of couch shopping. Enter iSofa, a modern marvel of online ordering. Nothing says easy breezy like playful metaphors for swift style and selection.
- Effortless SustainabilitySt Roche Started by husband and wife team Paud and Sue Stemp, St Roche's approach to ethical fashion incorporates their experience in the fashion world, their international roots and their cultural curiosities making each collection unique and attainable. I wanted to look at a striking branding approach that could bring a new element of interest into the routine design and retouching work I do for them.
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Work history
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F
Creative Marketing Art DirectorFOREO international
Zagreb, CroatiaFull Time
In charge of art direction and strategy for internal marketing and communications team providing assets for all local and regional content teams and brand campaigns.
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SR ART DirectorPMH advertising
- Minneapolis, United StatesFull Time
In charge of concepting and creating campaigns for a variety of clients primarily for broadcast and print with some branding and and exclusive product launch work. From concept start to ship, on each project making sure each idea is buttoned up stylistically and strategically. In charge of collaborating with producers to inform directors/DPs, choose cast, stylists, hair & makeup artists, set designers, editors and post shops as well as overseeing post work personally.
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Skills
- Branding
- Strategy
- Art Direction
- Ad Production
- Graphic Design
- Adobe Creative Suite
- Copywriting
- Creative Agency
- Packaging Design
- Photography
Education
M
M
Bachelor Arts/ Bachelor Science Minneapolis College of Art and Design
- Minneapolis, United States