2018 Melbourne International Film Festival

Coordinated the digital marketing for the 2018 festival campaign. Lead on social media strategy and content creation, wrote copy for newsletter and website, and managed digital advertising including balancing budget. I also worked closely with festival partners to craft cross-promotional materials, and negotiated directly with our advertising agency, digital agency, and contracted photographers and videographers. Lastly, I worked with festival programmers and guest coordinators to identify and develop new digital marketing ideas.

Report

Skills

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