2021 O’Toole

Unifor’s 2021 Federal Election campaign focused on attacking Conservative leader Erin O’Toole and the broader Conservative Party, through an innovative ad campaign that pushed the boundaries for political advertising in Canada. Credit: Agency Producer Agency: Point Blank Creative Director: Scooter Corkle Producer: Heidi Cestari Director of Photography: Thomas Buchan Photographer: Adam Blasberg Art Director: Valerie Thai Designer: Vivian Tang We turned O’Toole into a visual metaphor - The 2021 O’Toole is just another rebranded truck and we all know what’s under the hood. Falling apart as our narrator tries to sell it to the viewer, we see just how broken it is, positioning O’Toole as just another Conservative. The campaign featured a flagship video, website and digital ads. Applied Arts Magazine called it Canada’s “best election ad”.