Sarah Reader

Sarah Reader

Creative ProducerUnited Kingdom
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Connections
Nicole Bremerkamp
Adam Rhaiti
Shizza Majeed
Sarah Reader

Sarah Reader

Creative ProducerUnited Kingdom
About me
Sarah has over a decade of experience across production and creative. With a background in design & art direction combined with years of producing and project managing advertising campaigns Sarah has a uniquely broad skillset. She is obsessed with doing things better + bringing together teams to produce the best work possible. Sarah has worked with amazing teams and with them has Won a Reed Award for Best Canadian Online Video and has created a Heritage Minute.
Projects
  • Paradise Found Lookbook
    Paradise Found LookbookArt Direction and produced lookbook for Project 104's second collection. This fun project helped the brand succeed in getting international stockists including Urban Outfitters and S*uce Dubai. Credits: Photography - Nathan Small, Animation - Natalia Stuyk, Models - Scarlet and Shivani
  • 2021 O’Toole
    2021 O’TooleUnifor’s 2021 Federal Election campaign focused on attacking Conservative leader Erin O’Toole and the broader Conservative Party, through an innovative ad campaign that pushed the boundaries for political advertising in Canada. Credit: Agency Producer Agency: Point Blank Creative Director: Scooter Corkle Producer: Heidi Cestari Director of Photography: Thomas Buchan Photographer: Adam Blasberg Art Director: Valerie Thai Designer: Vivian Tang We turned O’Toole into a visual metaphor - Th
  • Asahi Heritage Minute
    Asahi Heritage MinuteHeritage Minutes are an institution. First released in 1991 they are one-minute long bilingual films that showcase core moments of Canada’s history in cinemas, on TV and online. It was an absolute honor to tell the story of the Vancouver Asahi Baseball team, with the last living player Kaye Kaminishi narrating. From 1914-1941, the Vancouver Asahi were one of the city's most dominant amateur baseball teams, winning multiple league titles in Vancouver and along the Northwest Coast. In 1942, afte
  • #Ask Her
    #Ask HerAsk her revolved around elevating the simple idea that what she knows, matters. Given that displaced women are too often excluded from decision making Oxfam wanted to highlight how they can contribute to humanitarian efforts like the Rohingya crisis. Via a compelling animated video, digital ads leading to a landing page and other print collateral #AskHer’s aim was to broaden the base of support in Canada for gender-in-emergencies funding, for feminist humanitarian policies, and for Oxfam Canada
  • Choose care, not cuts
    Choose care, not cutsAt the core of a full service campaign designed to put Nurses’ issues at the forefront of the 2019 Federal Election is this award-winning video. Designed to engage viewers with an emotional connection, the video sheds light on issues that are a reality for nurses and urges people to stop pretending that our services aren’t under attack. Credit: Agency Producer Agency: Point Blank Creative Team Director: Scooter Corkle Video Producer: Madeleine Davis Director of Photography: Liam Mitchell
  • Baby G Watch Launch
    Baby G Watch LaunchBaby G were launching a new range of jelly watches. To celebrate we created playful still life imagery to celebrate their individual aesthetics. Our work was used for web, social and POS displays and was featured in Selfridges in London. Credit: Art Director, Set Stylist Photography: Abi Green Agency: John Doe
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Work history
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    P
    ConsultantPoint Blank Creative
    CanadaFreelance
    Ongoing training, team and process development
    C
    C
    Broadcast ProducerCossette
    CanadaFreelance
    Managing casting, TV clearance and trafficking
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Skills
  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Print Design
  • Art Direction
  • Design
  • After Effects
  • Excel
  • Illustrator
  • Indesign
  • Photoshop
  • Word
  • Premier Pro
Education
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    H
    Harvard Kennedy School, (Certificate) Leadership, Organizing and Action: Leading ChangeHarvard Kennedy School
     - Canada
    Ravensbourne University London logo
    Ravensbourne University London logo
    WomenswearRavensbourne University London
     - London, United Kingdom
    BA (Hons) Womenswear (First)
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Awards
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    Best Canadian Online VideoReed Awards
    Our Choose Care, Not Cuts campaign video won Best Canadian Online Video Agency: Point Blank Creative