Sarah Reader

Creative, design and art direction

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  • LocationLondon, United Kingdom

Projects

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About me

 

MY APPROACH I have determination to do the best I possibly can at any job I turn my hand to. My aim is to bring vibrancy, creativity and ideas to the table with an incredibly strong work ethic and ability to lead, work with or under a team. I have an extremely broad skill base from fashion design to digital design, art direction, motion, image making, set design, branding, production, content creation and animation. I am familiar designing for product, web, social and print. WORK BACKGROUND After studying womenswear at Ravensbourne I went on to do work experience in a variety of fields including menswear, theatre and film before starting my own label Project 104. Having started and run my own brand for more than three years I have a great understanding and experience of everything behind a design business. Wanting to further creative design work I have most recently been art directing and image making projects for brands including Baby G, Baby G x Sibling and Adidas. PERSONAL HISTORY With a childhood in South Africa and Saudi Arabia before settling in England I developed a passion for travel and excitement. A bombardment of vibrant visuals from my upbringing sparked a desire for all things design and to this day it’s where my heart truly lies. When I’m not fulfilling creative endeavours you can (still!) find me prancing around the pool or on my motorbike.

Skills

 

  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Print Design
  • Art Direction
  • Design
  • After Effects
  • Excel
  • Illustrator
  • Indesign
  • Photoshop
  • Word
  • Premier Pro

Work history

Currently

Creative, Art Director and Designer

Freelance

Jan 2014
  • Creative work spanning art direction, design, creative content for web, print, digital, motion.

2015

Creative Director

Project 104

Sep 2011 - Sep 2015
  • Project 104 started as a one-off bespoke jacket label in 2011, winning a Fashion Angel mentoring competition, sponsored by Etsy in 2012. Wanting to provide greater scope for the business the product changed to swimwear in May 2012. Since then Project 104 has gained extensive press recognition, including vogue.it, Metro, Trendhunter, has been worn by celebrities such as Nicole Scherzinger and Pia Mia and achieved international stockists including Urban Outfitters and S*uce Dubai. • Responsible for the design of everything within the brand including art direction, creation of original artworks for prints, marketing material, branding and web design, to all sale items including swimwear, clothing and accessories • Responsible for set design and production of all lookbooks and photoshoots • Design from concept to saleable product • Management of production - from sampling to the finished product - with factories based in the UK and abroad • Coordinated all social media and marketing, from content creation on all social media platforms to eventually working alongside an experienced PR team • Achieved international stockists without a sales representative • Experience working with both wholesale and retail outlets via the website and pop up shops • Responsible for all elements of the business, including planning, accounting, finances, and importing and exporting of products • Skilled in Photoshop, Illustrator, InDesign and Wordpress • Experience in use of online accounting software Intuit, as well as Word, Excel and DSLR photography

2015

Art Direction & Design

John Doe Agency

Jun 2015 - Aug 2015
  • • Art directed and set designed images and gifs forBaby G watch launches including Baby G x Sibling collaboration

2015

Freelance

ABQ

Jun 2015 - Jul 2015
  • • Designed ABQ merchandise for Breaking Bad themed pop-up bar in collaboration with new app Locappy

2015

Freelance

Sentinel Brand Management

Mar 2015 - Apr 2015
  • • Designed Sentinel Brand Management marketing brochure

2014

Freelance

John Doe Agency

Aug 2014 - Oct 2014
  • • Created Instagram artwork for Adidas global trainer release

2013

Wardrobe Assistant

EMI Records

Aug 2013 - Sep 2013
  • Wardrobe Assistant (Tanika Music Video) • Styled and sourced clothes to fulfil a creative vision • Responsible for dressing, fitting and working at speed under pressure within a film environment

2013

Stylist

Lukewarm&milky

Jun 2013 - Jul 2013
  • Stylist (Dance For Me short) • Styled and sourced clothes to fulfil a creative vision • Responsible for dressing, fitting and working at speed under pressure within a film environment

2012

Backstage Assistant

Various Fashion Shows

Aug 2009 - Sep 2012
  • Backstage assistant for shows including Pam Hogg, LFW, Clothes Show. • Styled and sourced clothes to fulfil a creative vision • Responsible for dressing, fitting and working at speed under pressure within a film environment

2011

Wardrobe Assistant

Fast Girls

Nov 2011 - Dec 2011
  • Wardrobe Assistant (feature film) • Styled and sourced clothes to fulfil a creative vision • Responsible for continuity and wardrobe organisation and filing • Responsible for dressing, fitting and working at speed under pressure within a film environment

Education

2011

Womenswear

Ravensbourne

Aug 2015 - Jun 2011
  • BA (Hons) Womenswear (First)

2008

Art Foundation

London Metropolitan University

Aug 2007 - Jun 2008

    Awards

    2012

    Fashion Angel Mentoring Competition

    • Project 104, started out as a bespoke jacket label, winning Fashion Angel Mentoring Competition sponsored by Etsy. As part of the award I received one to one mentoring from Fashion Angel founder Alison Lewy and still meet with her occasionally for advice. http://fashion-angel-news.blogspot.co.uk/2012/03/project-104-business-mentoring-session.html