2024 Rebrand of Coppafeel! - Freelance Researcher

Coppafeel is a charity that raises awareness about breast cancer among young people Worked in the research phase, assisting the business and creative team for the 2024 rebrand of Coppafeel!. Analysed data from creative testing market research video focus groups. The audience was Gen Z, who answered questions about their opinions and preferences on various potential creative works, colours, and visuals that could represent the 2024 rebrand of Coppafeel! Wrote qualitative observations and insights on the deck from analysing market research videos.  Focused on essential points about brand positioning and identity. The deck was used to pitch final ideas for activation to clients and helped them understand more about their target audience