Olivia L
Available

Olivia L

Freelance Researcher & Strategist /Marketing ExecutiveLondon, United Kingdom
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Snigdha Reddy
Ella Halstead
Victoria Carolina
Olivia L
Available

Olivia L

Freelance Researcher & Strategist /Marketing ExecutiveLondon, United Kingdom
About me
Unterhalter, translated into English, means Entertainer. Junior researcher/marketing executive with freelance & contracted experience across marketing functions, such as strategy, research and account handling, in sectors such as gaming, technology, adverts and film. For example, I completed a strategy and account management internship, a marketing and advertising agency ( which is owned by Brandtech Group) I completed a strategy and account management internship at Gravity Road. My duties included assisting the strategy team by researching material and writing strategies and insights. One of my highlights was creating a Discovery Pitch Deck for McCain’s initiative to enter the Metaverse for Farms of the Future (https://gravityroad.com/work/mccain-regen-fries/ ) My research varied from analytical, facts, articles, metaverse and consumer trends. I was really happy to see my work featured in The Drum, https://www.thedrum.com/news/2022/11/11/the-top-5-branded-roblox-activations-2022-luxury-shopping-sustainable-farming Looking for a permanent marketing executive role in a creative, stimulating and collaborative agency.
Projects
  • 2024 Rebrand of Coppafeel! - Freelance Researcher
    2024 Rebrand of Coppafeel! - Freelance ResearcherCoppafeel is a charity that raises awareness about breast cancer among young people Worked in the research phase, assisting the business and creative team for the 2024 rebrand of Coppafeel!. Analysed data from creative testing market research video focus groups. The audience was Gen Z, who answered questions about their opinions and preferences on various potential creative works, colours, and visuals that could represent the 2024 rebrand of Coppafeel! Wrote qualitative observations and insi
  • McCain Farms of the Future - Experince
    McCain Farms of the Future - ExperinceAssisted creative, strategy and account management team for Discovery Pitch Deck. Assisted strategy and account management team with Farms of the Future in Livetopia on Roblox Discovery Decks. Researched facts, articles and data about Farms of the Future. Researched consumer trends, regenerative farming, sustainability, Web3, McCain Foods, a lot of metaverse games and many other important facts.
  • Production Coordinator and Casting Researcher Assistant
    Production Coordinator and Casting Researcher AssistantThrough social media, assisted in finding cinematographers for corporate shoots abroad. Theses shoots were in Tokyo, London and Amsterdam. Process included researching specific Facebook groups for production staff and writing the job posts in group. Emailing and communicating with candidates, answering questions and looking through their portfolio. Then creating a list of the top five candidates which would be given to CEO who would choose the successful candidate. Through social media as
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Work history
    TRO logo
    TRO logo
    Freelance Junior StrategistTRO
     - London, United KingdomFreelance
    Assisting the head strategist with a pitch. Duties included brainstorming and finding top-line analysis in research, such as event research, competitor research and other forms of research; assisted with creative briefs and creative ideation. In addition, gathered data points from a variety of reports. Client - Just Eat - Consolidated data into qualitative observations for past Just Eat event activation. Client - Just Eat - Consolidated data into qualitative observations for past Just Eat event activation.
    R/GA logo
    R/GA logo
    Junior StrategistR/GA
     - London, United KingdomFreelance
    Content Analysis and used Miror
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Skills
  • Research
  • Casting
  • Trend Analysis
  • Trend Research
  • Trend Spotting
  • Developement
  • Ideas Development
  • Pitching
  • Excel
  • Social Media