3 St James's, a masterpiece for St James's

3 St James’s Square is a 56,000 sq ft hybrid development situated in central London, one of the most prestigious office addresses in the world. The building has been refurbished to the highest standards with an impactful and unique reception, made of European white birch wood. The whole look and feel of the brand revolve around this element and around the minimalist and predominately white interiors. One of the main challenges was to communicate the extreme preciousness and uniqueness of this building, which goes beyond a normal development due to its prestigious location. For this reason, a limited-edition collection of two books was created. One is the classic property brochure. The other one is a collection of macro photographs of the area and the building. Project completed while working at Stepladder. Pictures ©Stepladder. Website published on Site Inspire. Role: Main designer Agency: Stepladder Deliverables: brandmark, CEO brochure, agents brochure, 8 pages brochure, art direction of photography, holding page, fully responsive website design, floor and bar vinyl