Design professional with a hands on approach and 25 years of experience within the creative sector. An in-depth understanding of the design process from brief to completion — experienced in creative direction, team management and graphic design.
Specialties: Property Branding, Creative Direction, Art Direction, Visual Identity, Identity Guidelines, Design for Print, Branding, Web Design & Information Architecture, Publication Design, Packaging, Creative Management, Studio management.
Projects
- Whitehead Monckton – your partners for progress.Whitehead Monckton is one of Kent's largest law firms. As part of the company's mission to showcase its future ambitions and to highlight its innovative, modern approach, I created a new brand identity and core brand values to mark a new exciting chapter in the business.
Projects credited in
- Southwark StoriesProducer / Director Who best to promote a city than the people who have made it their home and the home of their business? “Southwark Stories” is a series of three branded content films telling the stories of a Gin Distiller, Cheesemaker and Maker & Design who have made Southwark part of their business's DNA. The series is emotionally engaging, authentic, focusing on an individual in a very specific craft. We would allow them to tell their story, show us their craft and tell us why it is so m
- Poretti campaignBirrificio Angelo Poretti is an Italian brewer that wants to change the way people experience food and beer. They seek to unlock the potential of Poretti as part of quality dining experiences. As a response to this, we created a series of Key Visuals that show how each beer of the range perfectly pairs with premium ingredients.
- 3 St James's, a masterpiece for St James's3 St James’s Square is a 56,000 sq ft hybrid development situated in central London, one of the most prestigious office addresses in the world. The building has been refurbished to the highest standards with an impactful and unique reception, made of European white birch wood. The whole look and feel of the brand revolve around this element and around the minimalist and predominately white interiors. One of the main challenges was to communicate the extreme preciousness and uniqueness of this
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Work history
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Creative DirectorMark Daniels
Bearsted, Maidstone, United Kingdom
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Creative DirectorHue & Cry
- London, United KingdomFull Time
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Skills
- Graphic Design
- Art Direction
- Creative Direction
- Branding
- Visual Identity
- Publication Design
- Brand Guidelines
- Web Design
- Print Design
- Typography
Education
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HND Graphic DesignSalisbury College of Art & Design
- Salisbury, United Kingdom
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ND Graphic DesignSouth Devon College
- Torquay, United Kingdom
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