The brief of the project was to create a new logo and a new image for the Univesity of Florence, and then to associate a little collection (t-shirt, hat/cap, bag and foulard) with the theme of the logo. For this project I was inspired by the theme of recycling of textile fibers and it is linked to the example of the cardate of Prato, my home town. The district of Prato has a long tradition in the recycling of fabrics. In Prato there are dozens of companies engaged in this practice of recycling. From the 50s of the last century this disctrict developed an extensive network of companies engaged in the collection, sorting, carbonization and fraying of fabrics for the production of regenerated fibers, that then will become a new fabrics, according to the principle of sustainability.
For this reasons the collection I designed focuses on the logo. The new logo of UNIFI brand comunicate traceability of the production through the symbol of the position, easily identifiable by young people and through the geographic coordinates of the place of production. Every item of the collection can be monitored from anywhere thanks to the geographic coordinates that identify the place of production.
The brand of the University become in this collection symbol of awareness and storytelling.