460Degrees Rebrand

460Degrees has a new business model to bring the best technology minds from around the world to help solve the web of technological challenges major organisations are faced with. We unlocked the inherent truth of the organisation that they are a true challenger brand that genuinely believes in unlocking the potential of people to work together to create a better future for all. Musubi developed a whole new brand solution that leapfrogs industry standards as well as their global competitors. We designed a unique brand language across graphics, hidden codes, imagery, UI, events, staff performance (Expert Journey), culture, social media, motion graphics, and built environments that would work across all branches of the brand experience ecosystem. We gave voice to the brand’s unique point of view on the future of business and steered the expression away from puffery, outdated, cluttered messages and clichés. It is a complete and wholistic solution that guides 460Degrees and to give their promises and services real meaning and performance. It is self-assured enough to be uncomplicated. It is. Strong and simple. A look and feel that lacks embellishment, because it simply doesn’t need it. Musubi built their new brand expression around a deeply powerful Brand Definition - Breakthrough Wisdom.