50 Words for 50 Years
Flash fiction campaign to kick-off the Open University's 50th birthday year celebrations. Comissioned an award-winning photographer to create a series of visual prompts which, over the 1 week campaign period, received over 2,000 individual stories. This was a very low-cost organic campaign with a prize-incentive, deployed across 4 social channels with tailored strategies, and had a relatively large level of engagement, surpassing expectations! It went on to win Best Low-Budget Campaign at the UK Content Awards 2019.
UK Content Awards 2019
50 Words for 50 Years
“The judges said that the results for this campaign were very impressive and that it was a really lovely campaign in terms of the way the community engaged with them. They showed great use of a limited budget and external collaboration, well done!”
