50 Words for 50 Years

  • Greg Harwood

Flash fiction campaign to kick-off the Open University's 50th birthday year celebrations. Comissioned an award-winning photographer to create a series of visual prompts which, over the 1 week campaign period, received over 2,000 individual stories. This was a very low-cost organic campaign with a prize-incentive, deployed across 4 social channels with tailored strategies, and had a relatively large level of engagement, surpassing expectations! It went on to win Best Low-Budget Campaign at the UK Content Awards 2019.