Projects
- 50 Words for 50 YearsFlash fiction campaign to kick-off the Open University's 50th birthday year celebrations. Comissioned an award-winning photographer to create a series of visual prompts which, over the 1 week campaign period, received over 2,000 individual stories. This was a very low-cost organic campaign with a prize-incentive, deployed across 4 social channels with tailored strategies, and had a relatively large level of engagement, surpassing expectations! It went on to win Best Low-Budget Campaign at the UK
- #iwas Social CampaignAward-winning social campaign celebrating the power of lifelong learning. Our hero assets featured a range of alumni, including Paralympian Darren Harris, explaining how OU advocates could get involved and share their story. The week-long campaign reached 8.8 million and brought in just under 1,000 student success stories which were then used at a Parliamentary event on Higher Education.
- The Open University's Human Rights WeekProject managed a series of video assets to promote education around Human Rights, featuring OU academics and presented by Benjamin Zephaniah. To complement our hero assets, I produced 6 interactive Facebook canvas Ads on each of our Human Rights topics. I also produced 38 pieces of Twitter content during the campaign period, with an eventual reach of 5.5 million across the corporate channels.
Work history
Social Media ManagerThe Open University
London, United KingdomFull Time
Skills
- Communications Strategy
- Video Production
- Channel Strategy
- Content Commissioning
- Content Copywriting
- Social Media
- Social Media Advertising
- Editorial Concepts
- Editorial Content
- Podcast Production
Education
C
C
Professional Certificate in MarketingCIM
London, United Kingdom
The Fundamentals Of Digital MarketingGoogle
- London, United Kingdom
+ Show more
Awards
T
T
Best Low-Budget Content CampaignThe Open University
The UK Content Awards overall category winner for #50words50years campaignT
T
Most Effective Social Media CampaignThe Open University
Effective Digital Marketing Awards overall category winner for The Open University's #iwas campaign+ Show more