6-Pack Band

  • Nishant Nayak
Produced & directed Unilever's 6-Pack campaign, a branded content exercise that tied in one of their hallmark brands, Brooke Bonde Red Label, with India's first transgender band -- 6-Pack Band. Created by Yash Raj Films and Mindshare, my company, Baraka, was tasked with producing three music videos while I directed them. The campaign went on to score more than 10 million views on YouTube and won the coveted Grand Prix Glass Lion at this year's Cannes Advertising Festival. In addition, awards at India's own AdFest 'GoaFest' and 'The Webbys'.