70 Years of Formula 1

  • Joseph O'Flynn

I was the sole copywriter working with the design team at Formula 1 head office from 09/2019 - 09/2020. The biggest task I tackled with the team was deciding how the brand should celebrate their 70th anniversary. I helped them stay clear of any language that aged the brand and helped them strap the number 70 to their usual look and feel – innovative, lightning fast and exciting. '70 YEARS OF FORMULA 1' was written by myself, as well as all the comms in the pages below, which are taken from the official F1 style guide.