Projects
- 70 Years of Formula 1I was the sole copywriter working with the design team at Formula 1 head office from 09/2019 - 09/2020. The biggest task I tackled with the team was deciding how the brand should celebrate their 70th anniversary. I helped them stay clear of any language that aged the brand and helped them strap the number 70 to their usual look and feel – innovative, lightning fast and exciting. '70 YEARS OF FORMULA 1' was written by myself, as well as all the comms in the pages below, which are taken from
- All I Want for Christmas is Doritos!In March 2018 I was approached to help create ideas for Doritos’ next Christmas campaign. We were to make Doritos as much a part of Christmas as turkey or mince pies. The budget was astronomical at first and we were encouraged to let our imaginations run wild. We were to use plenty of talent/influencers and my tagline, ‘Crunchy Christmas’ was met with more warmth than chestnuts on an open fire. ‘Crunchy Christmas’ was to feature none other than Danny Dyer, sat in a van outside a Tesco Express
- Bacardi TriangleBacardi flew 1,862 bloggers, influencers and competition winners from London, New York and Los Angeles to a resort in the Bermuda triangle for a three-day Halloween party. The agency I was working at was hired to capture the three day event on social media, prepare a microsite and promote post-event content. I wrote the copy for an app created to generate UGC. It would notify the participants to capture and upload content by completing video challenges under the guise of 'Bacardi Shots' - a na
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Work history
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WriterWriting Club
- London, United KingdomFull Time
Writing Club / Writer 09/19 – 07/20
● Brand comms – Texts, emails, packaging, livery, social media assets, signage, etc.
● Script writing – Storyboarding through to finalizing VO with director
● Brand and product naming – Baby monitors, shared workspace, skiing equipment, tariffs and an oil rig engineering company
● Product copy – Countless items of skiing equipment and clothing
● SEO / content creation ¬– Three weekly articles for Local Heroes; I also managed the client
● Web copy – Karbon Homes and a Brighton design agency, both sites written from top to bottom
● TOV consultation – Crafting unique TOV decks for numerous new brands
● Proofing decks for clients ¬– Helping retained clients such as Formula 1 with BAU
Midweight Creative CopywriterOMD
- London, United KingdomFull Time
OMD / Creative Copywriter 08/17 – 08/19
● Managed clients’ social pages with a combined audience of over 2.5 million
● Wrote on-pack copy for Doritos and Walkers
● Wrote a weekly blog for Eurotunnel Le Shuttle in collaboration with an SEO team
● Generated social campaign ideas
● Created #SEhiddengems, an ongoing campaign for Southeastern Rail that was shortlisted at The Drum’s marketing awards
● The sole copywriter on the 2019 Barclays Boat Show and the 2017 Walkers ‘Choose Me or Lose Me’ campaign
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Skills
- Advertising
- Writing
- Art Direction
- Copywriting
- Editing
- Blogs
- Design
- Creative
- Social Media Marketing
- Web Content
- Illustrator
- Indesign
- Photoshop
- Word
- Copywriting
- Photography
Education
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BA(Hons) Advertising DesignUniversity of South Wales
- Cardiff, United Kingdom
A multidisciplinary Creative Skillset accredited course, granting me experience and education in advertising, branding, moving image, graphic design, digital design, client facing, pitching and planning. I have worked on live briefs with companies and institutions such as Fallon, Ethos, Gill, LCC and the Minneapolis College of Art and Design.
Awards
ContentThe Drum
The social team I was an integral part of at OMD created #SEhiddengems to promote artisanal and local businesses, as well as hot spots favoured by locals across London and the South East of England.
Through my persistence, the brand’s position shifted from an eternally apologising rail company to a joy-focused travel service that drove the sentiment of easy connectivity between the south east and London. I pushed that Southeastern Rail enabled the audience to escape to and from the capital.
The ongoing campaign was shortlisted The Drum’s content award.