All I Want for Christmas is Doritos!

In March 2018 I was approached to help create ideas for Doritos’ next Christmas campaign. We were to make Doritos as much a part of Christmas as turkey or mince pies. The budget was astronomical at first and we were encouraged to let our imaginations run wild. We were to use plenty of talent/influencers and my tagline, ‘Crunchy Christmas’ was met with more warmth than chestnuts on an open fire. ‘Crunchy Christmas’ was to feature none other than Danny Dyer, sat in a van outside a Tesco Express in Shoreditch. He was to bark the phrase in his signature cockney cadence and engage unsuspecting and shocked customers with taste-preference banter. The audio and footage would then be re-purposed for social. In-store interactive experiences such as motion sensor-triggered speakers and gesture-controlled projectors would also be installed in similar supermarkets around the country. We even suggested Doritos-inspired recipes using Tesco ingredients if they wanted to try utilising our partnership department. Alas, the idea was whittled down to a change of on-pack design featuring festive phrases I altered to include the brand name.