Bacardi Triangle

  • Joseph O'Flynn
Bacardi flew 1,862 bloggers, influencers and competition winners from London, New York and Los Angeles to a resort in the Bermuda triangle for a three-day Halloween party.
The agency I was working at was hired to capture the three day event on social media, prepare a microsite and promote post-event content.
I wrote the copy for an app created to generate UGC. It would notify the participants to capture and upload content by completing video challenges under the guise of 'Bacardi Shots' - a name I coined.  I also wrote similar challenges prompted by iBeacons dotted around the resort. 
The content was subject to change so I was in contact with the production team on the ground 24/7.