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A BIG thank you

Sky BIG Mailer

The second phase of a two-part DM campaign, your big offer just got bigger was a giant french-fold retention piece thanking Sky customers and offering an incentive to sign-up for a further 12 months. Each subsequent reveal highlighted that the offer had got bigger, bigger and BIGGER!

Sky had originally asked for a simple letter pack, but were so delighted with the resulting BIG mailer that they began to use it as a ‘best practice’ DM example within the retention team over at Sky HQ.

Praise indeed!

Credits

Daniel Hurrell

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