Sky BIG Mailer
The second phase of a two-part DM campaign, your big offer just got bigger was a giant french-fold retention piece thanking Sky customers and offering an incentive to sign-up for a further 12 months. Each subsequent reveal highlighted that the offer had got bigger, bigger and BIGGER!
Sky had originally asked for a simple letter pack, but were so delighted with the resulting BIG mailer that they began to use it as a ‘best practice’ DM example within the retention team over at Sky HQ.
Praise indeed!