Dan Hurrell

Dan Hurrell

Freelance Art Director and Graphic DesignerUnited Kingdom
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Ben Reeves
Kayla Varley
Dan Hurrell

Dan Hurrell

Freelance Art Director and Graphic DesignerUnited Kingdom
About me
  • Fullwood Packo
    Fullwood PackoFullwood and Packo have been milking cows, cooling milk and manufacturing all the equipment needed to do this for over 90 years. When Fullwood and Packo united to became Fullwood Packo Group, they needed a brand refresh. Following a brand workshop and competitor analysis, I identified their market positioning and created their new brand inline with a new brand essence – Fresh Thinking. This also involved creating their first ever print and digital advertising campaigns across multiple territorie
  • Sunvil find the real…
    Sunvil find the real…
  • Sky TV On Demand
    Sky TV On DemandShowcasing two of Sky’s On Demand key propositions – the UK’s biggest Catch-Up TV service, and the latest and greatest TV Box Sets. The objectives were to drive desire amongst Sky prospects whilst further cementing their superiority over competitors. The press and doordrop campaign ran using Joanna Lumley… fabulous!
  • Sky TV Box Sets
    Sky TV Box SetsSky needed to recapturing existing customers attention and drive awareness of Sky Box Sets. So I focused on the completeness of Box Sets from the very beginning – more than anyone else, using both language and visual representation to support this proposition.
  • Brooklands Centenary Festival
    Brooklands Centenary FestivalOn 16th and 17th June, it’s time to go back to where it all began. Brooklands, the birthplace of British motorsport and aviation, turns 100. Celebrate a century of speed at a festival you’ll never forget. Pre-war cars to F1 champions. Classic motorcycles and early aeroplanes to Concorde. Hundreds of the original machines that raced at Brooklands will be back on the famous circuit for one amazing weekend. Don’t miss your one chance to be at the centre of it all. I worked closely with the museum to create an evocative brand and identity for the event, commissioned the illustration, directed and produced a marketing suite of collateral and bespoke press ads that were used across radio, press, outdoor, and of course during the event itself.
  • A BIG thank you
    A BIG thank youSky BIG Mailer The second phase of a two-part DM campaign, your big offer just got bigger was a giant french-fold retention piece thanking Sky customers and offering an incentive to sign-up for a further 12 months. Each subsequent reveal highlighted that the offer had got bigger, bigger and BIGGER! Sky had originally asked for a simple letter pack, but were so delighted with the resulting BIG mailer that they began to use it as a ‘best practice’ DM example within the retention team over at Sky HQ. Praise indeed!
Work history
    Integrated Art DirectorFreelance
    London, United KingdomFreelance
    I scamp, write, direct and design – and have done so as a freelancer since 2003. I’m equally at home with mouse or marker. I possess a capable pair of hands and love to tackle new and interesting briefs. I’m happy teamed with my writing partner or going solo.
    Creative LeadRDP Marketing
     - Gloucester, United KingdomFull Time
    My primary role was to make RDP look, think and behave like a full-service creative agency. As Creative Lead, I was the primary creative and led all creative client pitches and brand work workshops – I even rebranded RDP. I was a cheerleader for all things creative and restructured the established thinking to view clients as brands and understand how they connect to their audience.
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  • Advertising
  • Film
  • Marketing PR
  • TV
  • Print Design
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop