A brand strategy and visual identity for Digital Action

I worked closely with Digital Action’s Chief Executive Liz Carolan to develop a brand strategy for this new organisation. Starting with just Liz’s desire to help strengthen democratic rights in our digital age, we built a new organisation. From the name, to the narrative, from the service strategy to the visual identity, from business cards to stationery, I supported them in turning an idea into a brand. The concept for the logo comes from the idea that much of the political and corporate world has turned a blind eye to the digital threats to our democracies. It is time we open our eyes. The concept plays on three things: it uses the arrow characters used in code, which also look like a D and an A, and which together look like a pair of eyes.