A Brighter Future

In early 2021, I pitched for an exciting opportunity with a charity very close to my heart - Animal Free Research UK. They were due to celebrate their organisation’s 51st anniversary on the 27 May, with the launch of a campaign and a brand new awareness day - the first ever World Animal Free Research Day. Animal Free Research UK (formerly the Dr Hadwen Trust) is the UK’s leading medical research charity that funds and promotes the development of techniques to replace the use of animals in research. This includes funding and promoting techniques to replace the use of animals in biomedical research in diverse areas including cancer, neurological and genetic disorders, autoimmune and infectious diseases. They were looking for a new video to share with new and existing supporters to inspire change and show what the future can look like if we can overcome the barriers preventing animal free research from being the gold standard of research. The final film was shown across their digital channels and made a big impact as a part of the new awareness day. In post production, we were able to add a beautiful voiceover from Dame Joanna Lumley and unique music created by composer, Lewis White.