Content creator for plant based, sustainable and charitable organisations with a background in digital communications for charities and businesses.
Current and previous clients include Anti Diet Riot Club, Mind, The Humane League UK, Animal Free Research UK, The Bike Project, Mayhew, Vevolution, Bright Spot, Orchestras Live, SeeAbility, Dementia UK, WasteAid, Chiltern Music Therapy, The Eve Appeal and Orbis UK.
I have a wide range of creative skills that I like to put to use for charities and sustainable/plant based brands. These include:
⭐ Photography and videography + editing
⭐ Copywriting
⭐ Digital/Comms strategy and planning
⭐ Creative campaigns
⭐ Graphic design
⭐ Managing digital projects including campaigns, new websites and user journeys
You can find out more via my website: https://plantbased.digital
What should you know about me?
I’m a digital nerd who loves to create things (especially photos/videos that tell stories).
Hobbies include everything related to food, making playlists that people didn’t ask for, quoting The Simpsons, James Acaster, and pretending I’m a backing dancer for Britney at dance classes.
Projects
- Guerilla campaigning with ONEA new school year, a new Prime Minister… Early September 2022 was nothing short of eventful and I was lucky to be part of those events with ONE - a global movement campaigning to end extreme poverty and preventable disease by 2030. For this particular campaign, they wanted to highlight a particular issue with the new Prime Minister - the importance of replenishing The Global Fund to fight HIV, TB and malaria. Together, ONE and Gorilla Media put together a moving billboard campaign, which would d
- Cooped up at ChristmasI have had the pleasure of working with The Humane League UK on a number of projects to date. Towards the end of 2021, they asked me to support them with their Christmas fundraising appeal - Cooped Up At Christmas. The Humane League UK are campaigning to end the use of cages for farmed animals in the UK and around the world. Over 300 million farmed animals are confined to cages in Europe and there were over 14 million hens cooped up in UK cages for Christmas 2021. These hens have so little sp
- Blue Light TogetherThe pandemic has taken a toll on all of us but it has been particularly difficult for emergency service workers across the world. Recognising that these people need specialist care for the mental health challenges they face, Mind launched a new project - Blue Light Together - especially for emergency service responders in the UK. The team at Mind reached out to me for some support with the launch of their new campaign website and were looking for support with: 1) Key messages to use for the
- A Brighter FutureIn early 2021, I pitched for an exciting opportunity with a charity very close to my heart - Animal Free Research UK. They were due to celebrate their organisation’s 51st anniversary on the 27 May, with the launch of a campaign and a brand new awareness day - the first ever World Animal Free Research Day. Animal Free Research UK (formerly the Dr Hadwen Trust) is the UK’s leading medical research charity that funds and promotes the development of techniques to replace the use of animals in resea
- Alan Carr visits animal rescue at ChristmasLast year the wonderful Alan Carr came to visit the rescue animals at Mayhew! �� He dressed up as Santa to give the pups some exciting presents. I wanted to share this with you all. It was one of my favourite projects to lead whilst at Mayhew. To put the end result together, I produced the shoot, lead on set decoration, did the lighting and directed on the day. I then edited the final product myself too. Alan was SO lovely and a dream to work with - especially when dogs can be so unpredictable.
Projects credited in
- Potluck Issue 2: Winter's TraditionsPotluck is a print and online zine born from a love of food. It shares your stories of cooking, eating and sharing food and all the pleasures and practicalities that come along with it. It’s about togetherness, community and eating delicious things. Our second issue is a 68-page magazine all about Winter's Traditions, exploring the big holiday traditions and personal rituals of a season built on habit, and how 2020 affected those traditions. It's packed full of interesting personal stories, deli
Work history
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Content CreatorPlant Based Digital
London, United KingdomFreelance
I set up Plant Based Digital to bring digital expertise and creative content to plant based, sustainable and charitable organisations who are working to make the world a better place. My services range from copywriting to video production – I am always looking for new challenges and new creative problems to solve.
Hire me for:
Creative campaigns
Project management
Digital strategy consultation
Copywriting
Graphic Design
Photography
Videography and editing
Email writing and design
Current and previous clients include Anti Diet Riot Club, Mind, The Humane League UK, Animal Free Research UK, The Bike Project, Mayhew, Vevolution, Bright Spot, Orchestras Live, SeeAbility, Dementia UK, WasteAid, Chiltern Music Therapy, The Eve Appeal and Orbis UK.
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Senior Digital OfficerMayhew
London, United KingdomFull Time
Digital communication strategy and implementation
Oversee and manage digital channels
Digital content strategy planning
Managing digital budget
Digital advertising
Analytics and reporting
Content development including photography, graphics, video etc.
Digital campaign planning and implementation
Digital fundraising support
Line management
+ Show more
Skills
- Photography
- Editing
- Graphic Design
- Digital
- Strategy
- Content Creatiion
- Copywriting
- Social Content Strategy
- Email Campaign
- Digital Campaigns
Education
Awards
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Website Redesign AwardOrg Impact Awards
The Org Impact awards celebrate the world's most impactful .ORGs.
The winner of the Outstanding Website Redesign noticed the success of their redesign when they realised there was a “dramatic decrease in the number of people who use our contact form simply to ask us for help finding something on our site.” Post launch of the new website, the team was able to focus more on increasing resources and outreach to assist the community.T
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Good Web Guide Charity Website of the YearThe Good Web Guide
Winner of the 2018 Good Web Guide Award for Charity of the Year. By making digital a part of the charity’s wider strategy, and using social media to its advantage, Georgie has been able to create more awareness and rescue more animals in need. The 132-year-old charity helps thousands of dogs and cats escape a life of abandonment, cruelty and neglect each year.
The new site, launched in June, has improved user experience by creating a streamlined donations process and allowing users to access help from the charity’s community projects. The site is the charity’s number one tool for brand awareness and growth.